DIY MY FINANCES — The Personal CFO System

The financial thinking wealthy families pay advisors for. Yours — for less than a coffee a day.

Ask Finn answers tax, retirement, budgeting, and investing questions using your numbers — not generic advice.

Start Free Trial See Ask Finn Walkthrough

Bank link required

<$0.27

Per day on Pro plan

100%

Your data, your control

Ask Finn

Your Personal CFO

History

Should I prioritize debt payoff or investing? Quantify the difference.

Finn Response2/11/2026, 12:16 PM

Based on your debt profile - $514,000 total debt at 13% average interest - paying off debt first yields a guaranteed higher net benefit than investing right now.

Your Numbers

Total Debt

$514K

13% avg interest rate

Annual Interest Drag

$19,530

vs 5.3% investment return

Optimized Payoff

10 yrs

vs 25 yrs current pace

Interest Savings

$133K

with optimized plan

iFinn's insight: Your investment health score is 91/100 with a $1.41M asset base - you're not behind on wealth building. The high-interest debt is the single biggest drag on your net worth right now. Most calculators would not see this because they do not know your numbers.

Ask Finn anything about your retirement...

Analysis based on your data only · Never shared · Never used to train models

Ask Finn — Inside the DIY MY FINANCES Personal CFO System

A quick walkthrough showing how Ask Finn works inside the DIY MY FINANCES platform to help you make smarter money decisions using your real numbers.Built on a patent-pending hybrid reasoning system that combines financial computation with contextual AI.

DIY MY FINANCES • Ask Finn

Designed for everyone—at every stage of life

DIY MY FINANCES empowers Gen Z, Millennials, Families, and Retirees to take control of their financial future.

Key Features

Your Personal CFO Toolkit

Ask Finn, smart budgeting, planning, and privacy-first controls, all connected across your real financial data.

Use DIY My Finances on web, iOS, or Android - your Personal CFO stays with you.

Patent-Pending AI

Ask Finn (Personal CFO)

Ask about taxes, retirement, budgeting, and investing and get answers grounded in your numbers, not generic advice.

Smart Budgeting + Expense Consolidation

Consolidate spending across cards, spot savings opportunities, and track goals with budget analytics and peer comparison.

Upload statements from multiple credit cards and accounts to build a complete spending picture.
Budget analytics: recurring vs. variable spend, variance tracking, trends, and upcoming bills.
Peer comparison: benchmark your spending patterns and savings rate with context.
Goals + what-if planning: see the impact of changes before you commit.
Find savings opportunities by surfacing outliers, leaks, and category-level insights.

Financial Planning & Scenarios

Explore what-if scenarios across retirement, investing, debt, and savings, grounded in your real numbers.

Privacy-First Data Control

You choose what data enters the system, designed to deliver insights without forcing bank connections.

Financial Literacy

Learn as you go with context-based explanations and practical guidance inside each workflow.

Smart Financial Search

Find relevant scenarios and workflows fast based on your question and your situation.

We’re just getting started—more powerful features are coming soon!Have a feature idea? Suggest new use cases directly in the app.

Financial Planning Demo

Explore Planning Scenarios (Examples)

Try typing a question or click an example below to explore our financial planning scenarios (sample questions + screenshots). Looking for Ask Finn? The video walkthrough is in the section above.

Pricing

Simple, Transparent Pricing

Choose a plan that’s right for you. Upgrade, downgrade, or cancel anytime. For enterprise solutions, let’s talk.

Individual

$8/mo

Billed monthly, cancel anytime

Ask Finn (Personal CFO) answers using your data
Smart budgeting + expense consolidation across cards
Budget analytics, trends, and peer comparison
Financial planning scenarios (retirement, investing, debt)
Goals + what-if planning to test decisions
Available on web, iOS, and Android
Privacy-first with optional uploads (no bank linking required)

Start Free Trial

To subscribe, log in or create an account, then upgrade in your account settings.

Enterprise

Custom

For organizations, advisory firms, or custom deployments

Everything in Individual, plus:
Admin analytics, usage reporting, and management tools
SSO (SAML/OIDC), SCIM, and custom integrations
Bulk onboarding and organization setup
Custom reporting, training, and deployment support
Dedicated success manager + priority support/SLA

All enterprise plans are customized for your organization’s needs.

About Us

Founder Vision (3:30)

Most financial tools today are either too complex, require linking your sensitive bank accounts, or offer generic advice that doesn't fit your real-life situation. People feel overwhelmed, worried about privacy, and left without actionable insights that actually help.

We built DIY MY FINANCE to change that. Our mission is simple: empower you to confidently plan, analyze, and optimize your finances-without sacrificing privacy or needing a finance degree. We believe powerful scenario analysis, smart budgeting, and personalized AI insights should be accessible to everyone.

We're a small team of passionate technologists, designers, and finance enthusiasts committed to putting users first. We listen closely to your feedback and are always evolving the app-because your financial clarity is our top priority.

DIY MY FINANCES - Founder Vision